Chris and Will Donnelly founded Lottie in 2021 after struggling to find suitable care for their grandmother. The company started as an idea to create a “Rightmove for care homes” but has since grown into a multi-faceted approach to revolutionize the care industry. Lottie’s core service is an online marketplace where families can find carefully vetted care homes, retirement living, and at-home care services.
The platform also allows users to compare care fees, addressing the lack of transparency in the industry. In addition to the marketplace, Lottie offers several other services. Found by Lottie is a CRM software for care providers, Seniorcare by Lottie is an employee benefits platform, and Care IQ is a data insights tool that provides valuable information about the elderly care market.
Since its launch, Lottie has experienced exceptional growth.
Startup brings transparency to eldercare
The company now helps over one million people find care every month and has tripled its customer base in the past 12 months.
Lottie is currently partnered with 3,000 care providers across the UK. The founders recognize that making the care system more accessible is crucial to fixing it. In 2024, Lottie launched the UK’s largest Care Seeker Survey, surveying 1,000 care seekers to reveal the state of care in the UK and the challenges families face when searching for care.
Lottie has raised £25m in total funding, including a £16.3m round in 2023. The company plans to expand internationally, with plans to enter markets in India, Australia, and the US. Despite its significant presence, Lottie’s founders say they are “only at the beginning of our journey as a startup.” The company aims to disrupt the antiquated eldercare system by providing families with the tools they need to make informed decisions about care for their loved ones.