Mark Zuckerberg recently claimed that business needs to “man up” and celebrate aggression more. However, experts argue that what the economy really needs is more women entrepreneurs. A 2024 study found that promoting female entrepreneurship can drive significant economic growth.
Despite this, women remain underrepresented as startup founders, especially in high-growth industries. In New Zealand, only 26% of founders are women, and they receive just 7% of venture capital investment. Research from the University of Auckland explored why fewer women students pursue entrepreneurship.
During their early undergraduate years, male and female students show similar interest in founding a business. However, the gender gap widens over time. Five years after graduation, 28% of men hope to run their own business, compared to just 18% of women.
The subjects students choose significantly influence their exposure to entrepreneurship.
Women entrepreneurs drive economic growth
Women are underrepresented in STEM and business disciplines, where students are more likely to encounter entrepreneurial concepts and role models.
To close the gap, universities must embed entrepreneurship across all disciplines. Tailored programs can demonstrate how entrepreneurship applies in fields like health, law, and social sciences. Role models and mentorship are also essential, as women need to see successful female entrepreneurs to believe they can follow the same path.
Hands-on experience is vital, and universities should ensure their startup programs are accessible to female students. Special funding for women-led ventures can help level the playing field. The way entrepreneurship is framed also matters.
Many women are drawn to careers that create social impact. Universities should highlight how startups can drive change in sustainability, healthcare, and community development. By integrating entrepreneurship into all disciplines, increasing the visibility of female founders, and fostering inclusive networks, universities can help break down the barriers holding women back.
Taking action now can unlock untapped potential and drive future economic and social impact.