QNET, a global wellness and lifestyle direct-selling company, has been operating for 26 years, serving communities worldwide. Trevor Kuna, the Chief Executive Officer of QNET, dismissed allegations labelling the company as a scam during a media briefing in Accra on February 19, 2025. He emphasized the company’s dedication to empowering communities, educating, and training youth to provide them with employment opportunities and residual income.
“We are here to defend our brand and empower our community. That is what we do,” Kuna stated. “For 26 years, we have focused on empowering people, educating them, and providing them with opportunities to improve their lives.”
Kuna announced a partnership with the Ghana Tourism Authority for this year’s V-Africa event in Ghana, aiming to promote tourism, entrepreneurship, and economic development in the region.
He outlined the range of products QNET offers, spanning various sectors including health supplements, skincare, watches, jewelry, online education, and home care products. Victoria Ras Al-Taie, Global Head of Public Relations and Communications at QNET, called for stronger collaboration between the government and corporate entities to drive economic growth. She emphasized the importance of such partnerships in creating sustainable job opportunities and enhancing the well-being of communities.
QNET’s e-commerce-powered platform democratizes entrepreneurship by enabling individuals to build businesses through product referrals and earning compensation based on sales volume and team performance. Biram Fall, regional general manager for sub-Saharan Africa, stated during an interview at AfriTECH 4.0, “Direct selling is a fantastic avenue for young entrepreneurs. With dedication, it’s possible to achieve significant income within 12 to 18 months.”
The company’s FinGreen program promotes financial inclusion by equipping individuals, specifically youth and women, with the skills, habits, and attitudes needed to make informed financial decisions online and offline.
Fall explained, “FinGreen is designed to empower individuals with financial knowledge and skills. Through training on budgeting, saving, investing, and entrepreneurship, we aim to bridge the gap between financial literacy and financial inclusion.
QNET’s facility in Accra, Ghana, established in 2022, provides comprehensive educational programs and workshops designed to enhance management skills and business literacy among independent representatives.
QNET defends brand amid scam claims
Fall stated, “Our goal is to bring sustainable, positive change to the communities we operate in through our products, services, education, and community development programs — thus creating a more diverse, powerful, and inclusive economy for all.”
The company takes concrete actions to combat misconceptions and false accusations, including launching a compliance hotline on WhatsApp for sub-Saharan Africa and collaborating with security and judicial agencies across the region. QNET actively participates in direct selling associations in multiple countries, including Malaysia, Singapore, the Philippines, Indonesia, and the United Arab Emirates. QNET’s product portfolio spans multiple categories, featuring innovations like the Amezcua range, the HomePure Nova water filtration system, and the Bernhard H.
Mayer Omni watch collection. The company’s success stems from its focus on product sales rather than recruitment scams, combined with transparent operations and robust anti-fraud measures. Mr.
Briam Fall, the Regional General Manager of QNET Sub-Saharan Africa, urged the public to stay vigilant against scams and false claims by individuals who falsely claim association with the brand. He clarified that the company does not offer travel or employment opportunities, nor is it engaged in investment or Ponzi schemes. QNET has launched a media and public education campaign, called “QNET Against Scams,” to educate the public about its legitimate operations and prevent fraudulent activities.
Mr. Trevor Kuna, the Chief Marketing Officer of QNET, stated that the company operates in over 25 countries using a direct selling business model driven by e-commerce. He highlighted the range of products under health, wellness, and lifestyle categories, which customers appreciate for their quality and brand reputation.
QNET announced the launch of its business conference known as “V-CON Africa,” which will be hosted in Ghana for the first time. The event is designed to empower local entrepreneurs and drive tourism, bringing together a diverse assembly of marketing professionals, business leaders, governmental and regulatory stakeholders, partners, entrepreneurs, and journalists. The opening session will be held at the Accra International Conference Centre on Thursday, February 20.