Content creation isn’t just another marketing tactic—it’s the foundation of modern business growth. In a recent YouTube video, Gary Vee shares how, after years of working with entrepreneurs and building multiple successful companies, he’s seen firsthand how consistent content creation sets thriving businesses apart from those struggling to gain traction.
The beauty of content creation lies in its accessibility. Platforms like TikTok, LinkedIn, and Instagram are free to use, yet most business owners fail to take full advantage of this unprecedented opportunity to reach their target audience.
The Power of “And” Over “Or”
One of the biggest mistakes entrepreneurs make is thinking they need to choose between different types of content or platforms. Success comes from embracing the power of “and” rather than “or.” Create entertaining and educational content—post on TikTok, LinkedIn, and Instagram.
Here’s what a comprehensive content strategy should include:
- Educational content that showcases your expertise
- Entertainment content that builds connection
- Behind-the-scenes content that humanizes your brand
- Platform-specific content optimized for each channel
Stop Making Excuses, Start Making Content
The most common objections about content creation are time, resources, and expertise. But here’s the truth: you already have everything to start. Sometimes you have money, sometimes you have people, but you always have yourself.
Right now what you have is you. Make content.
For those worried about balancing content creation with other business responsibilities, remember this: perfect balance doesn’t exist. What matters is taking action and adjusting as you go.
The Real Cost of Inaction
While organic social media might not seem as immediately measurable as paid advertising, its long-term value is unmatched. Every piece of content you create:
- Builds brand awareness
- Tests messaging and creative
- Creates assets for paid campaigns
- Generates valuable audience insights
The biggest mistake isn’t creating poor content – it’s creating no content. Every post is an opportunity to learn, improve, and connect with your audience.
Practical Steps to Content Success
To maximize your content creation efforts:
- Focus on consistency over perfection
- Create content in batches to optimize efficiency
- Repurpose content across multiple platforms
- Study your analytics to understand what resonates
- Engage with your audience to build community
Remember that organic reach today is unprecedented. These platforms want engaging content and will reward creators who provide value to their users.
The Long Game Perspective
Success in content creation requires patience and persistence. Think about your content strategy in terms of years, not weeks or months. This long-term perspective allows you to:
- Build genuine connections with your audience
- Develop a distinctive voice and style
- Create a valuable content library
- Establish authority in your industry
The entrepreneurs who win aren’t necessarily the most talented – they’re the ones who stay consistent and keep showing up. They understand that every piece of content is a building block in their larger business strategy.
Moving Forward
The opportunity to create content has never been more significant. These platforms allow us to distribute our free content to millions of people. The question isn’t whether you should create content—it’s how quickly you can start.
Stop overthinking and start creating. Your future audience is waiting for your voice, your expertise, and your perspective. The best time to start was yesterday. The second best time is now.