I’m watching a profound shift happen right before our eyes, and too many people are missing it. AI isn’t just coming—it’s already here, and it’s going to fundamentally change how we do business in ways most aren’t prepared for.
When I watched GaryVee’s recent talk, his message hit me like a ton of bricks: “If you do not have Chat GPT on your phone right now, what the fuck are you doing?” His bluntness might offend some, but he’s absolutely right. The resistance to AI isn’t about principles—it’s about laziness and entitlement.
As a marketing strategist who studies industry leaders, I’ve seen this pattern before. New technology emerges, most people dismiss it, and then they scramble to catch up when it’s already mainstream. The difference with AI is the speed and scale of disruption.
AI Will Transform How Consumers Make Decisions
Let me paint a picture of what’s coming. Imagine walking into your kitchen and saying: “Alexa, my son is having a sleepover tonight. Three friends are coming over. One’s lactose intolerant, one’s gluten-free, two love spicy food, and one kid is Persian. Can you please order dinner for all of us?”
When AI can handle this request flawlessly—ordering from multiple restaurants to create the perfect meal—the power dynamic shifts dramatically. Whoever controls that AI interface becomes the gatekeeper to consumer spending. And this isn’t science fiction—it’s already happening in early forms.
The critical difference will be between generic requests and brand-specific ones:
- Generic: “Alexa, send me a pizza tonight.”
- Brand-specific: “Alexa, send me Pizza Hut tonight.”
In the first scenario, the AI decides where your money goes. In the second, your brand loyalty drives the decision. This is why building a recognizable brand is more important than ever.
Your Health Device Will Soon Order Your Dinner
The integration will go even deeper. Within 15 years, most of us will wear health devices that monitor our physical condition and make decisions for us. These devices won’t just track your steps—they’ll order your dinner based on your nutritional needs that day.
Think about that: You won’t be making the choice to go to Luigi’s for pasta tonight. Your device will make that decision unless you specifically override it. And most people won’t override these choices because, frankly, we don’t care enough about most purchasing decisions to intervene.
What You Should Do Right Now
If you’re feeling overwhelmed, that’s normal. But here’s my practical advice on what to do next:
- Spend 50-100 hours researching AI – This isn’t optional. Download Chat GPT and start asking questions relevant to your industry. For example: “What does AI mean for real estate?”
- Create a comprehensive content plan – You need to be active on multiple platforms, not just one or two. This includes LinkedIn, YouTube Shorts, TikTok, Instagram, Facebook, and Twitter.
- Build a recognizable brand – In an AI-driven world, being generic is a death sentence. You need people to ask for you specifically.
The companies that understand this shift are already seeing results. Look at the AI bot in Portugal that generated $100 million in real estate sales. This isn’t theoretical—it’s happening now.
The Social Media Window Is Closing
We’re currently in a unique period where you can post something on social media for free and potentially reach millions. This era will end. The phone you’re holding right now will look ancient in a decade, replaced by glasses or other devices that change how we interact with content.
When I look at marketing history, I see clear patterns. When the printing press was dominant, book and newspaper writers won. Radio made speakers influential. Television transformed society again. Now we’re in the social network moment—perhaps the most democratic media opportunity in history.
But this window is closing. We have maybe 5-6 years left of this unprecedented opportunity where anyone with a phone can build an audience without gatekeepers or massive expenses.
The Mindset Shift You Need
The biggest barrier to adapting isn’t technological—it’s psychological. Many people are paralyzed by fear of judgment or criticism. They worry about getting only seven views or receiving negative comments.
This mindset is fatal to success. You must stop caring what strangers think about you. Your social feed isn’t pushing propaganda—it’s reflecting who you are and what you engage with.
If you don’t like what you’re seeing, change it. Search for positive content and engage with it. Your algorithm will adjust accordingly. You have more control than you realize.
The most liberating realization is that you’re 100% in control of your life. Once you stop blaming external factors and take full accountability, everything becomes achievable. Until then, you’re just going to conferences and pretending to take action.
Technology is undefeated in human history. Those who adapt thrive; those who resist get left behind. The choice is yours—but the clock is ticking.